Are you in field service management or last-mile delivery/logistics software?
Gordon is an award-winning copywriter who has written nearly 250 white papers for clients from Australia to Silicon Valley. What is white paper copywriting? Are you looking for an outstanding white paper copywriter or experienced whitepaper copywriting team with the knowledge, skills and top-level experience to help produce an authoritative whitepaper that meets your objectives and demonstrates your thought leadership? Apply to Content Writer, Senior Communication Specialist, Writer/editor and more!
More specifically, white papers are multi-page documents put out by a particular company that explain how their products or services offer solutions to industry problems. "Once again, as I worked through the course (the second of Len Smith's courses I have completed) I felt as if I were sitting at the hand of a benevolent mentor who really enjoys sharing his knowledge and experience. In the right hands, a white paper factors significantly in the decision-making and buying decision processes of the majority of decision makers and B2B buyers. I was fortunate to learn my craft while writing for traditional magazines. The Blockchain Copywriter.
“In my experience, marketing managers sometimes get stuck settling for content that may be somewhat appropriate for their campaigns.
A survey conducted by Forbes.com among decision makers and business buyers noted that, 72% of respondents contacted a vendor or reseller after reading a white paper. On target, on time, on budget.
Whether you’re a white paper copywriter or a B2B marketer, remember that a white paper may not work well in any of these situations:… Read More
What do I know about White Papers? I'm Angie, the Case Study & White Paper Geek, and I'm excited to talk to you about your next case study or white paper project. You’ve found one. Gordon writes white papers for a living. Or they throw together a listicle that doesn’t give tech buyers the in-depth information that they need to justify a purchase. If you want to earn a decent living as a freelance copywriter, you should take on assignments that pay the highest fees. Copywriters can write effective white papers.
When properly crafted, they provide excellent information that your clients can actually use, however still receiving disguised sales information.
Len Smith has made life so much easier for us. But there are times when using a white paper may not be the best choice to reach an audience.
As, no one likes to read long, boring stories! In North America and Europe, that’s from mid-July to early August… the most coveted weeks for summer vacations. By Gordon Graham | 0 .
What is a white paper? Maybe you need blockchain-specific content for review websites or your blog? Testimonials; Services. They publish salesy, hype-heavy documents that bore prospects. You need a technical copywriter who understands your business and delivers high quality messaging to your audience. Here’s a question I got recently: Is copywriting any different from content writing?