The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. In this article about ‘Marketing Mix 7Ps Example’ I’m going to … Marketing Mix Definition of the 4P's and 7P's - People, Product, Price, Promotion, Place, Process and Physical Evidence all make up the Marketing Mix. It is one of the top 3 classic marketing models according to a poll on Smart Insights. This article is about ‘marketing mix 7Ps example‘ and has been written by Russell Bowyer.Marketing Mix has been defined as ‘a set of marketing tools that the firm uses to pursue its marketing objectives in the target market‘, as per Wikipedia. Marketing Theories – The Marketing Mix – From 4 Ps to 7 Ps. Visit our Marketing Theories Page to see more of our marketing buzzword busting blogs.. Marketing is a continually evolving discipline and as such can be one that companies find themselves left very much behind the competition if …