No clue how to get started? Facebook and LinkedIn, two of the most popular social media sites, allow you to create a company page that serves as a business profile where you tell your company's story. How Social Media Generates Business Exposure Wherever your clients are active socially, you need to be active too. Just because the accounting industry is a little behind the curve when it comes to social media doesn’t mean your firm can’t have an AMAZING online presence. By following the above steps I’ve outlined, you will be able to grow an effective brand that will drive leads and sales for years to come. Although using social media to market your business is still not well understood by many accounting firms and tax practices, it is a powerful tool for all businesses out there, including accountants. Social media has changed the way we receive and exchange information.

When you post on social media, your posts need to be concise and convey one idea in a small number of words.

Not sure how to take your social media strategy to the next level? No problem! I find it’s easiest for both beginners and more advanced social media users to study those that have already proven their methods by achieving success on the various social networks.

Why Social Media For Accountants Creates Opportunity Social media has evolved from a forum for sharing personal updates & pictures to a platform for professional collaboration & learning.

Social media is quickly becoming an important branding and sales tool for accountants. At the heart of every compelling social media marketing strategy is content. Take some time to learn about the major platforms, take advantage of social media management tools, get a good look at your audience, then get creative and go for it. Distributing content effectively across multiple social media sites and maneuvering through an ever-evolving social media landscape can be a challenge that requires skill, knowledge, and the right resources. Finding relevant content on a regular basis that resonates with your audience can be challenging, but we can help. Let Checkpoint Marketing for Firms - Social Media Manager from Thomson Reuters help you navigate your way through. Have you ever had the question, “What Should I Post on Social Media About My Accounting Business?” If you have, you’re in luck because this article answers this exact question.